Quote:
Originally posted by Chappelli
Yes, you still need entertainment, you still need a fight for the championship, but you need to make the 'fan' feel 'safe' in there choice of favorite team (and yes the average 'fan' is that naive, next round listen to commentry, ground announcer or TV will do. Listen closely, who are they talking to? Are they talking to the trainspotter, or average joe punter who's wondering what a flat spot is.
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I would go further...the average consumer is that naive...you can argue about brand loyalty for most consumer markets...a blind test usually gets an objective view...unfortunately a blind test can be quite dangerous when it comes to automobiles