* bump*
It appears that Diageo have pulled out of the rumoured deal with McLaren.
Whiskey label 'Johnnie Walker' have pulled out despite coming close to a Formula One sponsor deal with McLaren or BAR, we can reveal.
But, according to a source, the Walker pull-out might be due to the legal confusion that could have resulted from the association of a motor racing company with hard liquor.
http://www.f1racing.net/en/news.php?newsID=73678
This is interesting as it has been suggested that alcohol sponsorship of F1 could take a similar path to tobacco in terms of acceptability.