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Originally Posted by AdamAshmore
NASCAR gives so much more exposure in their key market. It makes much more sense. NASCAR cars have no direct link to road cars, the Viper would be closer to a road car in production, but how many Vipers are sold? Are they relevant to the Caliber?
It is about getting into as many homes as possible, not a direct link. NASCAR destroys Sportscar racing in that respect. They have done their homework here and it isn't surprising. Others have done this homework too. Toyota have joined NASCAR, they haven't entered Sportscar racing in the same manner. Ford ditched their F1 programme, but not their NASCAR programme.
For volume manufacturers NASCAR makes sense, as Ray Everingham says (responsibly?).
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WIN on SUNDAY, SELL on Monday. Get the DODGE name into as many house holds as possible. Get that DODGE name in FRONT of as many potential buyers as possible.
A direct car relation in NASCAR to the car sold on monday makes no difference. It is the DODGE name, not the Charger name.