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I also live on the west coast but in my time as a tour manager for a rock band I got see 45 of the 50 states, and let me tell you, it's SCAREY out there, especially for someone originally from Europe like me.
You and I are capable of looking beyond the simple marketing level, of asking "why", and to be honest so are the folks at Dodge's marketing department. But for many of the folks in small midwestern or Southern towns that I've had the misfortune to travel through they see NASCAR as the epitome of performance, and even more importantly, of American-ness. Since there's more of those people than people like us (exhibit A - elected government from 1998-2006) Dodge have chosen to put their marketing dollars there, and they'll probably stay there until it ceases to be the best way to reach these people I'm talking about. I don't blame them, but I do agree with your general point that it's bad for the health of motorsport beyond NASCAR.
Last edited by neiltbag; 3 May 2007 at 23:43.
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