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I would think a good way forward would be to have a highlights package on tv - so Champ Car could buy an hour of tv time each race instead of 2 - make the highlights package really professional and dedicate about 15mins a broadcast to 'getting to know the drivers' and try to put that in an ideal timeslot.
Having highlights worked for the BTCC in the early 90s and if done properly, can work...and they reckon that people's concentration doesn't last for 2 hours so a shorter, more action packed timeframe could be a reasonable answer...
Then you also have the internet service for the hardcore fans. Then if they do save money, that can be put into the series and into other promotional materials, including feature length magazine articles and other general promotion...
So really - you get the tv time, and maybe concentrate on something else as well - people may say that the series is taking a backwards step but if they do it right, it could be that the averge fan is wanting to watch 45mins of action, 15 mins of getting to know the darn thing rather then 120 mins of kinda ok racing...
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