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The whole subject of information management is an interesting one.
In some of the more interesting communication areas of a business, there is sometimes a plan for releasing new news, for talking about new products, highlight people and suppliers, and groups...
They sit down at the start of the year, with the communications bods, and examine everything that is scheduled to happen in the year. Map the holiday seasons, the new product releases, the timings of advertising and promotions.. all sorts of controllable/known factors.
And have an execution plan. To know that there is something happening... so you can so what they do on things like MySpace, and have calendars of tittilation.. "Coming Soon" is a powerful drawcard... but only if it comes.. and soon!
So in the V8Supercar world... there are several key things that are always asked about... practice/qualifying/race results, pics from the circuits, releases from the teams about progress, news about the series, news about the people in the series....
... so why not schedule them... to have a dedicated resource charged with improving casual traffic to the site, and increasing interest in the series, its cars, the people etc etc
And get rid of ten billion ads for stuff that doesnt relate to the sport..
The website is clunky, isnt user friendly, is actually quite slow unless on rocketship broadband (its almost useless using it on mobile/PDA's)...
There is an opportunity for significant improvement.... if the powers that be see it as being important.
If these guys were clever... you would imagine if the sport's website and the information and communication behind it were stronger... they could contract their services to operate some team sites as well...
This stuff doesnt seem too difficult... but the gulf between a good website and a bad one is an all too common problem!
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