Quote:
Originally Posted by mountainstar
The rating itself isn't necessarily the problem but rather teams are asking for $4 million for a logo on a car going by at 220 mph and it's one of many cars. If they were asking for $25,000 it might be a different story.
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Bang on. I don't remember the exact figure, but when PT went to Monster asking for a full season sponsorship they calculated how much the exposure would be worth. I could probably dig it up somewhere, but well, it was a lot less than today's costs. To get a field that isn't made up of ride buyers there needs to be a good ROI for businesses.