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It is probably due to more UK, German, Dutch and Italian fans travelling to one race than all the GP's put together. The FIA have for years been trying to ban Le Mans but a load of drivers want to race there, many down the Mulsanne without chicanes. Plus people want to see the race, more and more each year.
It is an international clubmans race where you can see the drivers, see the cars for an affordable amount. It is probably cheaper to be in France for 5 days and see the race incl grandstand than to see the F1 GP at Silverstone for a weekend.
Simon
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