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To appreciate Endurance racing you need to be, first, a racing fan and intelligent. People with short-attention spans won't get it. If they can broadcast snooker, they can broadcast WEC. All you need are media executives with the imagination to do it, which is probably why it'll never happen.
I suppose with America its a different example. Motors TV over at this side of the Atlantic don't broadcast the Saturday evening NASCAR Nationwide live presumably because they haven't the staff at the witching hour to do it or are aren't willing/have enough to pay staff at strange hours.
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