Quote:
Originally Posted by Starfish Primer
Touring cars can be as expensive as GT and are worse as marketing vehicles. A Ferrari or a Porsche can bring more sponsors than a Focus or a Cruze.
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While you are absolutely right about the first one (400.000€ for a WTCC sped Civic!), I am not too sure about your second argument. There's no chance in hell most of us will ever own a Ferrari or a new-ish Porsche (not counting used Boxsters here), but everybody can relate to a Golf or a Focus - so depending on the product you are trying to sell and all other things being equal, that should actually resonate with more people.