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If you give me £500,000 I'll plan you a TV campaign that will reach around 85,000,000 adults in the UK. You have a very good chance of making a return on investment depending obviously on what you are selling.
If you want to sell your products via Formula Three, or anything OTHER than Formula One, then I'm afraid when you do the sums it really isn't going to look like very good value.
Some Motors TV programs don't even reach 10,000 UK viewers, and ITV4 at 4 am isn't much better.
That is part of the the problem.
Last edited by Flavio Galtieri; 5 Feb 2013 at 22:56.
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