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henry ford was always a believer that you still had to put money into advertising in order to sell cars, even in poor economic times.
i would have thought that having fpr on the grid would be a relatively small spend to satisfy the fpv and falcon faithful.
taurus or mondeo panels could have gone on in the future when the falcon was done and dusted without any major investment needed by the factory in engine or mechanical development with the current rules.
ford dropping out would have to bring into question the level of continued support for all the holden teams in the future surely ?
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