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I'd see it all as being a process of differentiation from other elements of motor sport - so being able to say things like
- the races are longer
- the cars look different
- the rules are more open
- there's more than one driver
would all help to make it clear that while the basic premise is the same there's a clear difference compared to F1.
To take an analogy with another global sport - test cricket can coexist with the IPL because they're clearly different challenges, attempting to bring in a greater crowd to test cricket by shaving a day or so off it, or making it just a little bit longer than a 20:20 game isn't likely to please all that many people.
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