Quote:
Originally Posted by Nigel TV3
Hi Tracey, happy to provide some numbers for you.
A normal Round of V8SC on CRC attracted between 18-24% of the available viewing audience in the targeted Demo of 25-54 male, Since Sky obtained the rights the figure now sits between 2-7%... F1, NASCAR etc do smaller numbers.
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Hi Nige, interesting that the viewership for V8SC has dropped so much now that it is live and uninterrupted on Sky. I understand that Sky now has 50% domestic penetration across NZ (from their website) so does that mean that TV3 viewers and/or V8SC fans are mostly in the 50% that doesn't have Sky?