Quote:
Originally Posted by CyberMotor
Rodger, the copy is totally misleading. The Roar is not a NASCAR event and the drivers from NASCAR will not be testing their new stock cars or their new rides at the Roar before the 24. The 'big race' for these guys is the Daytona 500 and they test their new rides during Speed Weeks which lead up to the 500. Nothing against NASCAR as they should be promoting their drivers and teams as much as possible but it sounds here like the people writing the promos don't know the difference between the Roar, Speedweeks, the 24 Hours of Daytona and the Daytona 500.
The power and prowess of the NASCAR marketing machine has repeatedly been touted as a major plus for the new series. I was just pointing out that for this to be true and to be as effective as possible, they should be promoting Sports Cars, Endurance Racing and the fact that top drivers and teams from around the world and coming to Daytona.
As a footnote or add-on, they should also mention that some drivers from NASCAR, Indycar and other series are joining these top drivers from around the world as "guest drivers". No harm in doing that at all. Just don't lead your article with this news is all that I am saying.
It just seemed a bit odd that in a piece that is meant to promote sports cars, IMSA and the high level of international competition that will be competing in the upcoming historic merger of Grand Am and the American Le Mans Series seems to take second fiddle to the fact that there will be some NASCAR drivers present. All I am asking is, "Why not promote the sports cars, the Roar before the 24 and the 24 Hours of Daytona first?" There will be plenty of time later to promote Speed Weeks and the 500.
In no way is this throwing mud at NASCAR. It is meant to be constructive criticism meant to help focus the marketing power to promote the new series.
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The other thing is that even though there is a lot of "cross-synergy" between IMSA and NASCAR, they ARE COMPLETELY different business entities.
Before the merger Grand AM was technically part of the "NASCAR" business family under "NASCAR Holdings".
After the merger/buyout a new business entity was created called "Grand Am Holdings" and IMSA was put under that.
Now it's no secret that the France family owns both, but lets get things straight here....Grand AM Holdings and IMSA are sports car oriented businesses and have nothing (legally) to do with the NASCAR side of things.