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Guy's book was a great resource and really hammers home that asking for sponsorship you need to provide a benefit in return. I think it really lays out a good plan to get from A-Z. I think the main thing that would need to be updated is the technology involved. Compared to back then, these days we have access to inexpensive multi media tools, video, internet and other things.
The book could really do with an update, but I've heard for a while that Guy is not in great health and I'm sure his son's death has been hard on him.
A lot of the things in the book I did not use exactly but it gave me the right idea about a lot of things. I haven't cracked it open for years and should probably read it again.
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