Quote:
Originally Posted by Tourer
Cricket Australia not happy with initial media rights bids.
The outcome could be telling for other sports such as Supercars.
For example the networks could dig deeper for Cricket and have little left for anything else.
Or the networks could tell Cricket "that's all there is" and as a result, rights fees slide back generally.
With Cricket splitting the broadcast properties into 11 sections, it could mean that if you were into Cricket and wanted to watch everything, you'd need multiple subscription products to do so.
Interesting times ahead. |
I find it amusing that after putting your rights out to tender, you can turn around and tell the networks that you haven't offered up enough.
Surely it is the networks that determine the value of a product, not the product itself? And if you aren't being offered what you want, try and find out why, rather than just say "pay us more"