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Cost isnt the problem imo, but the value.
The F1 TV system needs to change. F1 world feed focuses on the leaders almost excluslively, even if say someone has stalled and is starting from the back. Ie at Suzuka 98 Schumacher didnt get near as much coverage running through the field as he would have if it was CART, NASCAR, Sportscars, etc.
Compare that to the digital feed. I watched Monza yesterday and half the race was on the midfield, which is valuable air time. That needs to be transferred to the world feed to help make their exposure value better. Im not saying we need to give everyone equal air time because you get sponsorship mainly based on success, but we need to cover whats going on.
Additionally I think they should allow logos to be in view of onboard cameras. It is a crucial part of exposure in North American racing because its 40 seconds at a time of clear in focus branding and can drastically improve the numbers.
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