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BMW won't build another M1 because BMW is a business. Winning races is okay, but the same money spent on TV ads gets more return.
It could sell the Z4---to doctors who wanted something a little more refined than a Corvette?---but sees no benefit from trying to poach Ferrari territory. Or, at a lower range, Audi R8/Lambo Huracan/Vette/AMG territory. There just isn't a lot of real estate left out there. BMW makes bucks on "sports sedans," a little more supposedly "sporty" than Mercedes, and has a decent following there. Any other niche, it would have to invest big in order to break in, probably.
As I understand it, AMG and Audi went into GT3 as much to have an engineering base for a customer program as to actually race. Business.
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