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Mostly, it depends on what type of vehicle you are looking to market or upgrade. Sport coupés, sedans, and even estates(wagons) were long ago the hot tickets for this. Now, its SUV's of every size. Most have either V6s or V8, super or turbo charged. Add in 4WD/AWD systems, with hybrid electric as the proverbial cherry on top, and there you go.
By making racing the sales point for all this, you can show that it makes the connection between the racetrack and the dealers showroom floor, and possibly, your driveway. It's "show on Sunday, sell on Monday", rather than win.
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