Thread: BTCC Coverage
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Old 28 Aug 2023, 19:01 (Ref:4174435)   #20
crmalcolm
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Originally Posted by redshoes View Post
15 million ??? I know that's what they claim but that's a lot of creative accounting.

ITV4 gets circa 300,000 per meeting, so cumulative over 10 meetings that's 3 million viewers. Where is the other 12 million coming from? Even if ITV1 coverage did get 1 million viewers per meeting, which I find hard to believe, that's still not even close.
Point 5 - https://www.excelr8motorsport.com/btcc/btcc-marketing-opportunities/


And:


"The big appeal to new partners looking for brand exposure is the BTCC’s exclusive free-to-air coverage which is live on the ITV network. With viewing figures hitting 15.6 million over the course of the 2020 season it’s clear that the BTCC continues to go from strength"


ITV's own figures claim that they peak at 1.5 million during the live broadcast, topped up with the highlights shows....
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