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As some have suggested elsewhere, open the seaon at SMP as the Supernight thing.
Give it a short, sharp format over a Saturday. 3 races, soft - I mean Supersoft - tyres, progressive grids, pitstops for minimum 2 tyres. Make the races 30min long, 45min - 1hr in between. Practice and qualy Friday arvo, when the local school kids are there. Top 10 shootout Saturday, then Race 1 late arvo, just before sunset, one in twilight, and the final under full lights.
Oh, and on the short track. Funnel everyone onto the hills at either end of the front straight, and into the grandstand, and it'll be sick. Hire some carnies to blow up some jumping castles and run a ferris wheel, showbags, etc.
Put right before NRL and AFL get going for their seasons, and make sure round 2, is not more than a fortnight away. Make a whole heap of noise about it in the media, and use it to build momentum for the rest of the year.
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