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Old 3 Feb 2003, 13:47 (Ref:494855)   #19
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Originally posted by SALEEN S7R
And I think if the sponsors watch motor racing they will have heard of him, there is a 1hr programme once every 2 weeks which is aired 3 times a week which shows formula Nippon on sky sports.
At a rough guess, I'd say that most sponsors generally don't watch motor racing- (the one thing you DON'T need is a sponsorship deal largely driven by the fact that a senior executive at the company is a motor racing fan- chances are that if he leaves or moves, then his successor will can the deal asap...), and F. Nippon probably has very little interest to sponsors who don't market in Japan.

If this deal has come together for Firman, it's going to be interesting to see who's paying for it....
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