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I can't believe CART is spending anything like they say they are, on marketing, as they are not DOING any marketing.
I think those Toyota commercials for ganassi et al. are lame, lame, lame. Who on earth wants to see some actor pretending to be an announcer and shots of cars that could be computer generated for all we know? WE WANT TO SEE THE PILOTES! Where on earth are the people with the IDEAS? I could write better commercials standing on my head in a bucket of ice water!
Surely they can find SOMEBODY in racing who actually LIKES Champ cars? Who can tell the pilotes apart without looking at their passports? Who has more than five minutes' experience in marketing? WHERE ARE THESE PEOPLE COMING FROM? A journo school in the back of a comic book?
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