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Whatever the figure is (and I doubt we'll ever really know) form Audi's point of view it's been worth it. The sporting Kudos they've gained from it has become similar Porsche & Ford's GT40. I think back and wonder if Toyota were a bit hasty to go to F1. You could argue that BMW's current position is the counter to that, but untill they bag a championship, it's still been one hell of a risk.
I'm gutted that Toyota, BMW and Porsche didn't stay in the LMP fight - imagine what the current sportcar scene would be like?
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