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The later sounds more reasonable. I'm sure there are a number of sponsors out there that would try this. In a way, Jaguar did this last season in conjunction with the T3 movie opening. Although they did not completely change their livery. We see this over here in the States quite often, so why not in F1? Any way for the small teams (or large ones) to gain sponsorship dollars is good right? They need money after all.
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