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As Adam says the situation is poised to move either way. On one hand BE might invest more into the race, on the basis that his organization now takes all the revenue, or it may hasten the demise.
I think 'bought' the rights is prob a technicality as surely it's a paper transaction between FOM and FOM.
One thing for sure, it's the final humilitation for Interpublic, to pay $93M NOT to hold an event on top of losing nearly (allegedly) £90M on the purchase price of BHL, clearly shows the value of sticking to the corporate knitting as it becomes yet another corporation to limp away licking it's financial wounds after an attempt at being in the F1 and general motor racing business.
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