From a marshaling position I would never do another road-race event again. In the end we were having to pay more attention to what the spectators were doing than the race action.
From a "spectacle" point of view, I guess there's the pure rush of seeing a race where the riders knees are almost touching telegraph poles, drain covers, walls, etc. that would make it very appealing.
Bottom line, it's not for me, but I understand why people do like it.
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