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Great for getting some wider appeal and promoting the race, thus all in favour. Not sure it'll be all that rapid, while he was apparently quick in the Chamberlain Lola testing last year, there's no real evidence either way about what tyres / fuel load he was on.
Certainly see them going for a banzai qualifying run to get up to the front but wouldn't hold my breath for race performance. If they keep their heads and run steadily they might finish reasonably in the points, but I suspect Silverstone might have too strong an entry for that.
I'd be genuinely pleased if they did do reasonably well - if it prompted more outings next year it'd have to be good news.
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