Quote:
Originally Posted by GTRMagic
Why wouldnt the AA online edition continue to be available on Wednesday then? Its not like you would expect an online subscriber to also purchase the paper edition
If they were clever (hahahahaha), this could be a migration to digital strategy opportunity...
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I can't answer that. I can guess and say that they want a standard publish date across all platforms, but that's all.
And while a digital strategy is imperative to success (which is why I'm amazed Motorsport News hasn't embraced one yet) across the board it is not yet a viable stand alone platform. While the tablets might keep readers, the printed copies still make the bulk of the money due to advertising.