https://racer.com/2023/02/22/indycar...w-partnership/
Series auto parts supplier Advance, oh and now it's the Advance Auto checkered flag so that's dumb. And this bit is funny:
"Along with the flag carrying Advance’s name, race-winning IndyCar drivers will have a new incentive to “strategically use ‘advance’ as a verb in their post-race interviews. Advance will gift winning drivers a cash prize to be donated to a charity of their choosing.”"