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I've said before, the mainstream media are only interested in F1; that is motorsport to them. When Le Mans struggles to get any mainstream coverage, then you know anything else isn't going to get any.
In some ways, it's self inflicted; have they done enough to promote the sport to a wider audience? No....
When the mainstream coverage started to tail off there were several reasons given that would see it return:
We need a British driver in the WRC.......CHECK
We need a British driver challenging in the points......CHECK
We need a British driver challenging for wins.....CHECK
We need a British driver winning an event/ events.....CHECK.
We need a British driver to win RallyGB......CHECK
We need a British driver to challenge for the WRC Title.....CHECK
Accept it, it's not coming back, they're not interested anymore.
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