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Ian,
Sounds good that the HT is interested, though probably more through your efforts rather than their own.
I've done a bit of journo stuff. Used to do a lot of Muttering Screws in the 70s. Some years ago I did a "my day driving a racing car" type piece in the Formby Times. Quite a big spread if I recall. Included was a very simple quiz to win a day at the race school. You know the type, if you can spell your own name you're in with a chance. Total entries received = 4. Now if the quiz [without any accompanying article] had been to win a replica football shirt, the entries would have flooded in.
Solution to poor crowds could well be to lay a football pitch within the circuits. Charge them to come in and watch. If they sauntered over to the spectator banks to see what the noise was BONUS.
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