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Old 29 Jun 2014, 21:09 (Ref:3428182)   #1202
deltawing
Racer
 
Join Date: Dec 2012
Posts: 365
deltawing should be qualifying in the top 5 on the griddeltawing should be qualifying in the top 5 on the grid
The only way companies could justify multimillion dollars racing investment is if the technology they use could be related by layman to the everyday car production. It is why Audi is doing diesel entry and will fight to the end to keep it unequalized, so to have an edge. It is also why Toyota is not using a diesel regardless of how many LeMans they are going to lose - it does not make marketing case for them to use a diesel even if that could make them a winning team. It is also why Nissan HAD to use an electric-something, regardless of how irrelevant most people see it - it makes marketing sense to them as they are the leader in electric cars sales (at the moment). And in the case of Porsche, we have to wait another year to see where the marketing relevance is going to be, but there will be one. They are not spending millions on a car with random choice of architecture or ERS system....
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