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Originally Posted by isynge
For me the most disappointing part of the interview was the blase acceptance that promotion was responsibility of local circuits. As others have pointed out elsewhere, the LMS has eveything bar spectators - and this can simply be put at the feet of the local promoters.
Okay, where you have switched on circuit owners you can get some great efforts to get the crowds in (MSV and their approach to DTM at Brands Hatch is a good example) but somehow this seems to be really lacking with LMS rounds at the moment.
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But as he said, it will be the manufactuers (Audi and Peugeot in 2007) who will bring in the major marketing and promotion knowehow, it's in their own interests, then you will see a greater effort on the part of circuit owners etc.
It maybe frustrating in the short term, but long term, natural growth and improvements every year is sustainable, rather than the marketing blitz that Brands Hatch or the DTM uses.