Quote:
Originally Posted by TF110
I think your scenario is unlikely. Not saying it cant happen but we'll have to see if they become profitable. With their (stupid imo) SUV they might save the company if it's somewhat affordable.
|
The problem is they don’t currently have the necessary capital to get to get the DBX to production and all of their options to raise it are pretty terrible (and I think the DBX is way overpriced in a very crowded marketplace - it’s not a very good looking car to begin with). Not to mention, the EU & UK are headed into some uncertain economic times, and that is going to hit the demand for high end cars significantly. The other strike against AM is their sales numbers are going to fall significantly until the firm presents some reasonable path forward.
At this point, someone (probably a Chinese firm) is going to have to buy out the company for the branding because their business model is past the point of repair.