Thread: BTCC Coverage
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Old 28 Aug 2023, 19:13 (Ref:4174437)   #21
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Originally Posted by crmalcolm View Post
Point 5 - https://www.excelr8motorsport.com/bt...opportunities/


And:


"The big appeal to new partners looking for brand exposure is the BTCC’s exclusive free-to-air coverage which is live on the ITV network. With viewing figures hitting 15.6 million over the course of the 2020 season it’s clear that the BTCC continues to go from strength"


ITV's own figures claim that they peak at 1.5 million during the live broadcast, topped up with the highlights shows....
As I said "I know that's what they claim", just quoting more claims of the same numbers doesn't add anything.

BARB lists ITV4 BTCC coverage at circa 300K, or at least it did when those stats were freely accessible a couple of years ago.
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