[Liz]

Think of the adverts for the ZZ Top Championship Series! They could even be there to say "Gentlemen Start Your Engines" and people could dress up like them to come to the races. There could be contests that would give really good prizes for the people who looked the most like ZZ Top. People could bring their kids all dressed up; Fridays could be "ZZ Top Days" and anyone who came dressed like ZZ Top could get something special, like a discount or a seat in a special GA grandstand that would have a catchy name like "TopLand" and people would fight for the top row which would be row "ZZ".

And I just came up with those as I was writing them. Surely people who make $1,000,000 a year to do ad campaigns could come up with stuff at least that creative.

They could make a Champ Car song that would be as popular and recognisable as the theme music to "Hockey Night in Canada". They could have giveaways "sit in with ZZ Top at Miami Jam!" Kenny Brack and Patrick Carpentier and them could jam with them at Cart Friday Night.