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I completely agree... it's team centric, and long live it. But so is football, American football, baseball, cricket, basketball, and look how popular they've gotten. Just because a sport or series is "team centric" doesn't mean it can't become popular.
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Cricket!! now there is a good example, last for about 6 hours each day and people watch that. They can bloody well watch Sportscars haha.
Saying that cricket isnt as popular anymore in the longer test form, but from tv research i have done cricket was basically all the sport BBC used to shown until the 70s. Get a whole days worth of cricket on tv compared to two short 20 min sections from an F1 race usually.