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Relying on manufacturers in any way, either as an entrant or supplier, is a sure way to see the series go further down the pan.
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And yet, manufacturer teams are a requirement if you want to have full grandstands as they are what gives a series legitimacy and makes it seem like a big deal.
DTM doesn't have the kind of household-name teams and drivers anymore that people would follow even if they were racing shopping carts, so the only thing they can identify with are the car brands.