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I think the key to getting new marshals has to be better advertising / aware of what's involved. I started marshalling via an advert in a race program, but I've never seen any articles or adverts in any of the mainstream motoring publications (although SG seems to be taking steps to remedy that one), and it's amazing how many people think marshalling is my "second job".
As to how to keep them, I think EP has covered that quite well. Certainly things like poor facilities and poor treatment by competitors and/or organisers are not going to help. I also think marshalling needs to be more family friendly. In my experience most marshals with families do tend to bring then along, but no-ones going to haul the wife, two kids and the caravan along to a meeting knowing there are no facilities to accomodate them.
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