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LeBron seems a strange choice (unless he is a secret sportscar fan). I wouldn't have been surprised if it was Tom Brady (off of American Football) as he is in with Hertz and his sportswear brand has logos on the Jota Porsche.
I wonder what sort of deal gets done with these celebs appearing at the race, are they under an obligation to post a certain number of tweets/instagrams/toktiks/etc to promote the event.
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