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Sportscar racing could and should be much more popular than it is. Like every section of the sport apart from F1, it will only have a niche following, bar a few mouth-watering battles at Le Mans. For example, very few follow county cricket, yet when the Ashes gets exciting and England look likely to win, all of a sudden the whole nation gets interested.
Test match cricket is actually the best comparison with endurance racing. Neither sport can ever have a year-round mainstream following - but neither has to be as niche as they pretend.
The WEC is clearly getting something wrong. The F1 media were bemoaning the wasted talent of Kobayashi missing out on a seat in F1 this year, and then as soon as he signed for Ferrari, he basically became dead to them! It was as if no one was interested what happened to him once he missed out on F1....
Cringey youtube videos and annoying tweets don't help the cause either. Nor does woeful commentary on Eurosport. These sorts of things make the sport seriously uncool. Which is quite some achievement considering what the product is....
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