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Once again, the Eurosport broadcast is a complete misery....
It is totally understandable that they wont show the complete race. 8 hours, or the usual 6, are not TV friendly mainly for a broadcaster like the pan-European channel, but, there are plenty of other ways that aren't being properly exploited.
Some of the races in 2009 where shown fully on the Eurosport webplayer. We, fans, paid a fee (4.90€/month ou 49€/year) and we could enjoy the full race. This year, at least for Paul Ricard, the option is not available.
FIA-GT, transmitted the races freely in their website... some other took the same option, and it was a sucess considering the size of the championship and their fan base.
The fact is that ACO sold the TV rights for Le Mans to the Eurosport (and they put on a great show) and 'gave' the LMS as a bonus... and that was a very wrong deal to the LMS as we can see.
The communication from LMS is very very poor... this is not the way to go. Eurosport has more people following that Motors TV, but that's not enough... is true that sponsors have more exposition but on a very limited time. The two options, even if we had to paid for, was much more intelligent as a way to sell the show. The series need to be transmited — air, cable or web — to grow up their fan base.
Without proper exposition, the main manufacturers will not be seduced by the series, and if in one way the deal with Eurosport was made to please Audi and Peugeot in 2008, the truth is that in the ending of the championship they told that there wasn't enough changes on that matter...
What i found hilarious, is that the TV crews are deployed to the circuits, images are taken and recorded of the full race, money is spent to do so, but they seem to not be able (or wanted) to monetized it...
Do this guys understand anything about marketing??
Last edited by LeMans.pt; 4 Apr 2010 at 14:13.
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