Considering that 508 doesn't even have to actually turn a wheel, Peugeot can get some PR value at a minimum fraction of the cost of a Le Mans effort (let alone doing full WEC).
The way social media works makes motorsport activities almost redundant today, as reading about this concept car or a win at Le Mans is pretty much the same for the "uneducated" car buyer. Okay, it's not as cool as a racecar, but it's still cool enough, plus it looks like something they could buy one day, perhaps.
I'd love Peugeot coming back to Le mans, but I don't see it happening anytime soon, and for very good reasons.
|