It's just misguided I think. There are definitely steps the ACO could take to improve facilities and the general experience for women - like you say bella - without the need for a patronising gimmick.
"The aim of the Women’s Pavillion is to play down the glamour aspect of the Le Mans 24 Hours."
Yet they are creating a beauty area and serving cocktails? It sounds like something set up to appease Steve McQueen's girlfriend in the 70s.
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