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Kmchow, yes Wal-Mart is branching out. imho, they will never ever lay out the kind of cash you need to to make an impact in F-1. I am surprised that they have signed on as a sponsor with NASCAR!
Likewise McDonalds is big, as is Coca-Cola, but there are other firms that are larger who could be tapped. The big pharmaceutical companies (Pfizer, etc.) are trying to expand sales by advertising prescription meds. They have very deep pockets and may be more likely to try F-1 to raise world-wide brand awareness.
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