Quote:
Originally Posted by Maelochs
The only reason most series exist, I think, is because some people in positions of power (in leagues, in car companies, in sanctioning bodies) love racing.
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This, plus it messages a few egos, and the new B2B opportunities in the paddock. I would add, having seen it firsthand, sometimes it is not about selling your product to the public through racing but rather strengthening existing business relationships by entertaining at a race weekend. I have seen tremendous brand loyalty developed for and by sponsors this way. One nifty tax write off too.