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Just for fairness I will point out that the IRL does have some decent attendance at some non-Indy races. Also, I really think KK was just trying to make things sound better when he talked about no losses. $50M from 2004 is pretty hard to make disappear.
I really think that this year CC can make things happen so that no one will be asking why someone bothers to stage a CC race. The new TV package, strong driver lineup, seemingly increased sponsorship (seems to be improving, but not night and day yet), etc. If simply because of the "comeback kid" factor, CC started to get some surprising press at times in 2004, if 2005 pans out the way it has potential to, I think we'll see a lot more.
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