I've just heard from John Newman at Audi Sport UK Team Veloqx that there is no real secret at all about the numbering etc etc.
As has been guessed correctly already, the number 8 is supposed to be lucky as far as the Chinese are concerned, so 88, I guess is double lucky!
The reason the cars don't carry their race numbers is clearly largely superstition, in that cars depicted on the official posters have a habit of not winning the race!
Audi Sport UK asked the ACO if they could have 8 and 88 and although the 88 perhaps seemed unlikely, they got it nevertheless.
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